In an Oct 26 post on its blog, Runway launched App Studio: describe the tool you want in plain language and App Studio writes, tests and deploys an app with its own interface that generates images, video and audio with Runway's models, using your team's Brand Kits, Workflows and Assets. An existing Agent session or Workflow can be turned into an app in one click. Apps are private by default and can be shared with a team or published as a public link that visitors run on their own credits. Built-in apps at launch include Character Swap, AutoComp and 3D Camera Control. It is available now on every paid plan at no extra charge, drawing on existing Runway credits.
Key Takeaways
- ✓Pricing: available now on every paid plan with no add-on; building, running and hosting draw on existing Runway credits, and visitors to a public link pay for their own generations
- ✓Six built-in apps at launch: Character Swap, AutoComp (swap a product into footage while keeping packaging accurate), Product Portfolio, 3D Camera Control, Precise Edit and a customizable Runway Pro, each usable as is or remixable
- ✓One-click conversion: an existing Agent session or Workflow can lock in its prompt, model chain and settings and become an app that exposes only the inputs teammates need; the code stays visible, with preview and rollback
- ✓Enterprise controls: apps inherit the account's model controls, admins can turn App Studio off per workspace, block public links and see usage across all apps; Enterprise app links require a Runway sign-in
- ✓Early access (per Runway): architecture firm KPF built an app that turns design renderings into directed camera-move video, and design partners built dozens of custom apps
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Background
Runway's post argues that LLMs and coding agents have let millions of people build software on demand, but that shift has not yet reached creative production. On most teams only a few people know which model, reference and prompt produce the right result; everyone else waits for them or gets inconsistent output. App Studio aims to turn that individual know-how into tools the whole team can run.
How it works
You describe the app in plain language, and App Studio writes, tests and deploys an app with its own interface that calls Runway's image, video and audio models and uses your Brand Kits, Workflows, Assets and References. An existing Agent session or Workflow can become an app in one click, locking in the prompt, model chain and settings and exposing only the inputs teammates need. Every change can be previewed before publishing and rolled back, the code stays visible, and publishing needs no API keys or hosting setup.
Benchmarks
This is a product launch and Runway has not published any benchmarks or quantitative comparisons. The post offers customer examples instead (per Runway): architecture firm KPF built an app where designers mark what should move in a still rendering, draw a camera path and get directed video back, and design partners built dozens of custom apps during early access, covering end-title localization, green-screen background plates and consistent character shots.
Getting started
App Studio is available on every paid plan with no add-on; building, running and hosting draw on existing credits. Start with the six built-in apps, then turn your team's most-used Workflow into an app. Apps are private by default; Team and Enterprise customers can share with specific teammates, a project or the workspace, and paid users can publish a public link that visitors run on their own credits after signing in. Enterprise admins should check model controls, decide whether public links are allowed, and review per-app usage.
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